Mad City Monks is a Madison, WI area Super Street Fighter 4 club. I was in charge of developing a brand strategy, website (www.madcitymonks.com) and collateral materials for them.

Mad City Monks meets once a week where players of all skill levels can come in, learn, improve, and just have fun. Each session starts with around an hour or so of warm up matches played on several stations. After that a round robin tournament is held with all the attendees. Random matches throughout the night are recorded. Stats are tallied and added to a constantly updated leaderboard. This was a fantastic project for me considering I too, am a huge Street Fighter fan.